I’m Michele Elliott
CX Advocate & Marketing Strategist
Aligning Brand, Messaging, CX & AI for Relationship-Driven Businesses
Brand. Bond. Bloom.
Marketing Beyond the Click
Personal CX Review
An overview of every customer touchpoint to find areas to improve customer retention.
Website & Communications Review
A website audit of the user experience (UX) and a review of emails, newsletters, and videos focusing on retention.
Helping You Achieve Success
Elevate Your Customers’ Whole Experience
“All words count” says Custmer Experience Hall of Famer and author Richard Weylman.
Providing a memorable experience for your customer involves more than looking at what way you’re communicating.
Yes, using automated answering services instead of humans is only part of the review.
We’ll look at these and more:
Is your website providing a good user experience?
How do you communicate with your customers currently?
Do they feel welcome to reach out to you?
Do you have a funnel for communicating with your customer after the sale?
Do you have a newsletter or community for engagement?
Keeping it human to human
Is your website not bringing in enough leads?
Are potential customers leaving your site without taking action?
Having a disconnect with your customer can affect your business in a negative way.
AI affects the human connection
With the heavy use of AI today it’s easy to lose sight of the customer in your copy, and it shouldn’t be.
That’s where I come in.
I write conversational, YOU-focused copy with the user’s experience in mind. I focus on how your business will fulfill their needs.
Content that engages
Using my digital copywriting skills along with proven CX techniques, I write copy that will motivate your readers wherever they are on the customer journey.
Your website will provide your visitors with a great user experience (UX). This will give your business a powerful first impression.
It also builds trust because your customers will know you care about them.
About Me
I am a CX Advocate. I focus on the whole customer experience (CX) using marketing and retention strategies to build an engaging community of loyal ambassadors (customers).
Testimonials
“I appreciated Michele’s depth of website understanding. In a crowded marketplace, she knew what would make my website standout… Her UX experience helps me more effectively engage my website prospects. I learned not only what copy to improve but where to put it on the page for maximum effect.” – 𝐋𝐚𝐰𝐫𝐞𝐧𝐜𝐞 𝐁𝐚𝐝𝐞, 𝐈𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐕𝐢𝐬𝐢𝐨𝐧𝐬, 𝐋𝐋𝐂
“Michele was helpful and knowledgeable. She was timely. She really listened to me and her writing captured what I wanted. She was fun to work with.” – Mainou Lee, Mainou’s Nails
“Michele and I worked on revamping the internal sharepoint site for our organization. She made good suggestions for changes to the current site design and rewrote content making sure the content had a consistent “voice”. She also proofread the site content before final launch. Michele was very thorough and caught several misspellings and missing links. She was a great contributor to this project.” – Beth Lancaster, Process Improvement, Optum
Statistics to consider from Small Biz Genius and Intechnic UX reports:
• 72% of websites get a failing UX grade from consumers
• 84% of customers say being treated like a person, rather than a number, is a key factor in their purchasing decisions
• 70% of online businesses failures happen because of bad user experience
• 71% of publishers say content written for mobile boosts user engagement
• 52% of people will stop engaging with a company if they have a bad mobile experience
• 2 out of 3 visitors think less of a brand if the website user experience is poor
Resource: Small Biz Genius
Intechnic UX
Reviewing Your Website Builds A Strong Foundation
Those stats show how vital it is to provide a good user experience and a mobile friendly website.
With a site audit review, we will address both so you can rest easy that you won’t fall into those negative statistics above. And best of all, you’ll improve your rankings and organic traffic to your site, prompting them to act, while boosting your sales.
You’ll lay a foundation for a better relationship while building trust with your customers.
You will increase your user’s Lifetime Value through retention content such as blogs, welcome/onboarding emails, and newsletters. While reducing your churn rate.
Let me use my UX and SEO skills, paired with my customer retention knowledge to optimize your website. Get started today by clicking the button below now!