My CX & Marketing Blog

5 Ways Customer Retention Leads to Increased Net Profits

5 Ways Customer Retention Leads to Increased Net Profits Your company’s profits can be affected in many ways, but one of the most critical ways is customer retention. “Focusing on customer retention can increase revenue over an 18–24-month period by as much as 80+%,...

Could You Be Marketing to The Wrong Audience?

Could You Be Marketing To The Wrong Audience? Depending on what industry you’re in, you’re marketing efforts could be missing the mark. If you’re industry is travel, health and wellness, or home improvement, you should be targeting Baby Boomers, the Silents, and Gen...

Are You Providing a Good Customer Experience With Your Invoices?

Are Your Invoices Helpful to Your Customers, Or a Pain? After more than 20 years in finance and purchasing, I can tell you that there are hundreds of companies whose invoices leave something to be desired. If you’re in accounting, you probably agree. There are 10...
5 Ways Customer Retention Leads to Increased Net Profits

5 Ways Customer Retention Leads to Increased Net Profits

5 Ways Customer Retention Leads to Increased Net Profits Your company’s profits can be affected in many ways, but one of the most critical ways is customer retention. “Focusing on customer retention can increase revenue over an 18–24-month period by as much as 80+%,...

read more
Could You Be Marketing to The Wrong Audience?

Could You Be Marketing to The Wrong Audience?

Could You Be Marketing To The Wrong Audience? Depending on what industry you’re in, you’re marketing efforts could be missing the mark. If you’re industry is travel, health and wellness, or home improvement, you should be targeting Baby Boomers, the Silents, and Gen...

read more

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